Social Media Burnout: Why confidence on social media doesn’t mean you can’t feel anxiety in real life

Social media was initially meant to create a space for connecting and celebrating life’s greatest moments with our friends. However, social media can feel necessary instead of fun, like our brand instead of our true self, and isolating instead of belonging.

Look for the following signs that you are experiencing social media burnout:

  • We seek more temporary connections online 

  • An increase in isolation 

  • Higher risk for burnout if your job entails social media

  • Lapses in creativity and motivation 

  • Low self-esteem 

  • High comparison to others 

  • Dissatisfaction with life 

  • Identity struggles

  • Increase fear of judgment 

  • Difficulty making decisions 

  • Feelings of stagnation 

  • Poor sleep hygiene from endless scrolling 

  • Procrastination and increased distractedness 

The idea of connection is still loosely intertwined within the pillar of social media platforms - we see someone post their day-in-the-life and instantly relate to them or get inspired. We feel a temporary connection but how many seconds does this connection last until we scroll and form more connections before putting our phone down? We probably still need more profound and meaningful connections as humans. 

Life online has become superficial and inauthentic for some. People have become accustomed to showcasing a one-dimensional persona that exudes validation and attention-seeking tendencies. The number of likes we get on a post translates into our validity on these platforms. These expectations can cause a new form of anxiety and stress, one that does not just stop when we leave school or the office. 

The life we post online and our real lives are often incongruent. Humans are naturally complex, unique, and multifaceted, and social media cannot capture every dimension of YOU. Anytime we feel a disconnect within ourselves, we often experience a range of mixed emotions, insecurities, and dissonance. 

Here are some ways that we can combat the disconnection and create a fuller sense of self  that welcomes a social media presence while honoring and celebrating all that you are: 

  • Prioritize in-person hangouts: Merge both worlds and take ten seconds for content out of your coffee date with some girlfriends

  • Find a balance between vulnerability and oversharing on social media 

  • Set limits on how much time you spend reading comments and analyzing engagement

  • Do more, post less: Find hobbies and things you do for fun rather than a post inspo 

  • Break up endless scrolling throughout the day

  • Talk to a professional who understands the duality of online presence and understand/develop your true identity (it’s okay if this identity is different than the person your followers/subscribers see)

Learn more by visiting these popular resources:

New York Times Creator Burnout

GoodHousekeeping How to Avoid Social Media Burnout

SproutSocial Social Media Manager Burnout

Later Blog post on Social Media Burnout

Why confidence on social media doesn’t mean you can’t feel anxiety in real life

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